Slow and frustrating process
When 30 people read out their contributions one by one, brainstorming can feel tediously linear.
Unfair and biased
The loudest and most opinionated voices often drown out everyone else. People self censor, valuable ideas get lost, everyone ends up frustrated.
Unproductive and dull
When many people are involved, it's tempting to piggy back and contribute less, or nothing at all. When there's no accountability, your team loses interest.
Fuzzy next steps
You've gathered many ideas, but what now ? Making sense of it all is a slow grind without a clear method to identify promising ideas.
