Ideation and prioritization powered by collective intelligence

Usage & Benefits


Crowd-Storming Process

1) IDEATION - Participants are asked to propose solutions to specific problems. The propositions must follow a bespoke template for ease of comparison. Each proposition is augmented with a forum where other participants can discuss the idea with its author. Depending on the use case, the propositions may also be anonymous, or team based. 

2) PRIORITIZATION - Participants are asked to select, among all the proposed solutions, the few that are most likely or least likely to succeed. They do this by distributing a small number of tokens over many of proposed ideas. They must be extremely selective and focus only on the best and worst ideas. They are also invited to briefly comment on their choices. 

3) EVALUATION - Decision makers rate the most interesting ideas surfaced buy the collective priorities:

Prediction vs preference: To ensure that the opinions of participants are most useful to decision makers, Storm does not solicit their personal preferences (via votes or “likes”) but rather their best guesses on the chances of success for each idea, with rewards for correct predictions.* This promotes higher levels of participation, engagement, and collective intelligence.

* Storm's first use case of this innovative approach with InterContinental Hotels Group was documented by the New York Times in 2008.

Get instant insights in the shape of priority tables and charts. Ideas are classified into 4 main categories:

 HIGH PRIORITY  ideas judged most likely to succeed by a significant consensus. 

==> They are immediately actionable.

 LOW PRIORITY  ideas judged least likely to succeed by a significant consensus. 

==> They can be safely discarded.

 CONTROVERSIAL  ideas about which significant cohorts disagree.

==> They could be highly disruptive and need to be discussed further.

 UNINTERESTING  ideas that have not attracted enough interest (pro or con) to be classified otherwise.

==> They can safely be ignored.